3D Animation • Brand Motion • Product Stories

Stylized 3D animation for brands and product experiences

We craft fast, photoreal or stylized product moments — motion language that scales from hero ads to immersive product pages and AR experiences.

View Showreel
Rapid sprints — Studio-grade output
Our workflows prioritize speed and iteration. We ship test renders daily, and production-ready frames on schedule.

Look Development

Define material language, tone, and visual identity with procedural shaders, lighting tests, and stylized render passes.

Product Animation

Turn static designs into fluid, cinematic product moments that highlight innovation, craftsmanship, and design logic.

Simulation & FX

Create believable interactions — from liquid dynamics and soft-body sims to cloth, hair and micro-DOP systems.

3D Animation Showcase
Showreel • 2025
Selected projects: consumer electronics, footwear, cosmetics, SaaS product explainers, AR filters.

Our 3D animation pipeline

01 • Discovery

Kickoff, brand audit, creative brief, reference gathering, and delivery milestones. We align on KPIs and creative tone before we begin art.

Brief References Milestones
02 • Lookdev

Material exploration, shader variants, lighting keyframes and test renders. We present 2–3 lookdev directions for approval.

ShadersLighting
03 • Modeling & Rigging

Accurate CAD conversion, high/low poly modeling, UVs, and clean rigs for animation-friendly deformation.

CADRetopo
04 • Animation & FX

Blocking, polish, simulation caches, and FX comps. We bake sims to caches and version them for iterative review.

SimsCaches
05 • Lighting & Rendering

Optimized render passes, cryptomatte, utility AOVs and denoise pipelines to shorten turnarounds while keeping fidelity.

06 • Compositing & Delivery

Color-grade, motion blur, grain, final masters for broadcast, web, and social — plus vertical cuts, GIFs, and frame sequences.

Case studies

Case Study 1

Consumer Headphones — Launch Film

We created a stylized cinematic film showing material highlights and tactile interfaces. Results: +48% click-through on launch ads.

Deliverables:
  • 30s hero film (4K)
  • Vertical cuts for social
  • Product CG for ecommerce
Case Study 2

Cosmetics — Texture Story

Close-up micro-surface renders and fluid dynamics for lotion pours. Helped the client increase add-to-cart by improving perceived quality.

Deliverables:
  • 8 product animations
  • 2 hero frames for OOH
  • AR-ready assets
Case Study 3

SaaS Explainer — Motion UI

Animated UI flows, product overlays, and 3D iconography that clarified complex workflows in 60s explainers.

Deliverables:
  • 60s explainer
  • Interactive assets
  • Three localized cuts

What clients say

"Graphix Lab reduced our production timeline by half while raising the creative bar. Their lookdev work made the product sing."

— Marissa Chen, Head of Product

"Fast, responsive, and technically brilliant. The team handled a complex simulation pipeline with ease."

— Alex Goldberg, CMO

Pricing & sprints

Sprint — Starter

Best for concept validation and lookdev (2 weeks). Includes 1 lookdev direction and up to 15s of animation.

Estimate: $6k

Production — Standard

Full production for product hero (4–6 weeks). Includes modeling, texturing, animation, and deliverables for web and social.

Estimate: $18k

Enterprise — Custom

Multi-cut campaigns, AR/interactive assets, and pipeline integration. Scoped per brief — we provide a custom estimate.

Starting at $40k+

FAQ

How long does a typical project take?

Small lookdev sprints: 7–14 days. Full product hero: 4–6 weeks. Enterprise & integrated pipelines: timeline depends on scope and approvals.

Do you accept client-provided assets?

Yes. We can ingest CAD, STEP, OBJ, and FBX files. We offer CAD cleanup and retopo as needed.

What file formats do you deliver?

We deliver MP4, ProRes, PNG/JPEG sequences, EXR, Alembic caches, USD/GLB on request, and vertical/social cuts.

About the studio

Graphix Lab Designs is a boutique motion studio focused on 3D product storytelling. We combine technical depth with art direction to deliver high-impact creative that performs across channels.

Core strengths

  • Fast lookdev & iterative review
  • Render optimization & AOV-driven compositing
  • Simulation and photoreal surface work

Start a project

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