We craft fast, photoreal or stylized product moments — motion language that scales from hero ads to immersive product pages and AR experiences.
Define material language, tone, and visual identity with procedural shaders, lighting tests, and stylized render passes.
Turn static designs into fluid, cinematic product moments that highlight innovation, craftsmanship, and design logic.
Create believable interactions — from liquid dynamics and soft-body sims to cloth, hair and micro-DOP systems.
Kickoff, brand audit, creative brief, reference gathering, and delivery milestones. We align on KPIs and creative tone before we begin art.
Material exploration, shader variants, lighting keyframes and test renders. We present 2–3 lookdev directions for approval.
Accurate CAD conversion, high/low poly modeling, UVs, and clean rigs for animation-friendly deformation.
Blocking, polish, simulation caches, and FX comps. We bake sims to caches and version them for iterative review.
Optimized render passes, cryptomatte, utility AOVs and denoise pipelines to shorten turnarounds while keeping fidelity.
Color-grade, motion blur, grain, final masters for broadcast, web, and social — plus vertical cuts, GIFs, and frame sequences.
"Graphix Lab reduced our production timeline by half while raising the creative bar. Their lookdev work made the product sing."
"Fast, responsive, and technically brilliant. The team handled a complex simulation pipeline with ease."
Best for concept validation and lookdev (2 weeks). Includes 1 lookdev direction and up to 15s of animation.
Full production for product hero (4–6 weeks). Includes modeling, texturing, animation, and deliverables for web and social.
Multi-cut campaigns, AR/interactive assets, and pipeline integration. Scoped per brief — we provide a custom estimate.
Small lookdev sprints: 7–14 days. Full product hero: 4–6 weeks. Enterprise & integrated pipelines: timeline depends on scope and approvals.
Yes. We can ingest CAD, STEP, OBJ, and FBX files. We offer CAD cleanup and retopo as needed.
We deliver MP4, ProRes, PNG/JPEG sequences, EXR, Alembic caches, USD/GLB on request, and vertical/social cuts.
Graphix Lab Designs is a boutique motion studio focused on 3D product storytelling. We combine technical depth with art direction to deliver high-impact creative that performs across channels.