How We Work

A practical, 4-step pipeline optimized for 2-day delivery with AI-assisted workflows. We focus on clarity, speed, and quality — delivering assets that perform on any platform.

Fast Turnaround AI-assisted Broadcast-ready

Our 4-Step Pipeline

1
Scope
Brief, references, deliverables. Kickoff, approvals, and success metrics.
2
Design
Styleframes, color keys, and motion tests. Rapid alignment before production.
3
Produce
Editing, animation, sound design, and render pipelines with QA.
4
Deliver
Final assets, versions, transcoding, and handoff with documentation.

Stage Breakdown & Timeline

Scoping & Intake

Kickoff call (30–60 min). We collect references, define deliverables, approvals, and milestones. You'll receive a written timeline and estimate the same day.

Time: 1 business day
Deliverable: Project brief & estimate

Styleframes & Alignment

3–6 visual explorations + one polished styleframe. We lock palette, typography, and motion approach to align creative intent.

Time: 1 day
Deliverable: Styleframe package

Production & Animation

We animate and assemble assets, leveraging AI tools for cleanup and time-consuming tasks while designers focus on craft and story beats.

Time: 1–2 days
Deliverable: Rough cut / draft renders

Delivery & Finalization

Color grading, audio sweetening, and rendering to required codecs — plus a short handoff guide for future edits and variants.

Time: Same-day delivery (final)
Deliverable: Final masters & variants

Our Workflow in Motion

We break projects into checkpoints — concept, edit, review, and delivery — to reduce revision loops and keep the project on time.

Checkpoint cadence
We include brief review windows after styleframes and after the first draft to keep iterations tight.
Delivery formats
MP4 - H.264
ProRes 422
Square / Vertical variants

Recent Praise

"Graphix Lab turned our rough concept into a broadcast-ready spot in under 48 hours — creative, organized, and fast."
NT
— Maya Patel, Brand Director, NovaTech
"They reduced our review time dramatically and delivered final assets that required no rework."
LM
— Liam Ortega, Producer, Lightbox Media
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Or
We respond within hours during business hours. Turnaround times are estimates and depend on scope.

FAQ

Typical small projects can be delivered within 48–72 hours depending on scope. Larger projects are scheduled with milestones.

Revisions are included per project tier. We structure review windows to keep scope and costs predictable.

Brief sent — we'll reply within hours.