AI Production • Human-in-the-loop • Studio-grade

AI Production — Speed meets precision

We combine creative direction with AI-enhanced tools for faster iteration, cleaner composites, and smarter finishing — without sacrificing artistic control.

View Workflow See Workflow
2–14
day sprints
95%
auto-mask accuracy (typical)
24/7
rendering

Core AI capabilities

AI Upscaling & Restoration

Frame-aware upsampling that preserves texture, edges and temporal consistency. Ideal for legacy footage and marketing assets.

Example: 480p → 4K with temporal denoise & anti-flicker checks

Automated Rotoscope & Masking

Per-pixel instance segmentation and motion-aware masks for complex actions, hair, smoke and fine edges—delivered with confidence metrics.

Generative Backgrounds & Fill

Generate plausible, stylistically consistent backgrounds where plates are missing, or extend environments for virtual production.

AI-Assisted Editing

Scene-detection, shot-scoring, smart selects, and rough cut generation that give editors a high-quality starting cut to refine.

Auto Color & LUT Suggest

AI suggests filmic grades based on reference images, which artists refine — saving multiple iterations in early review rounds.

Automated QC & Metadata

Frame-level checks for clip continuity, dropped frames, noise, and render artifacts plus auto-generated metadata for pipeline tracking.

AI Production Pipeline — human + machine

01 • Intake & Analysis

Upload. Automated ingest extracts metadata, lens data, and runs a light analysis to determine noise levels, motion, and plate quality.

Metadata extraction Lens detection Shot scoring
02 • Preprocess (AI)

Automatic dust & scratch removal, temporal denoise, stabilization and optional neural upscaling to target resolution. Tracks are versioned per pass.

Denoise Stabilize Upscale
03 • Generative Assist

Generate backgrounds, fill frames, or propose variations of creative concepts. Models produce multiple style variants for artist selection.

Style variantsBackground fill
04 • Automated Roto & Compositing Prep

Instance-aware masks, matte confidence maps, alpha refinement and edge preservation. Output includes per-frame mattes and compositing guides.

05 • Artist Review & Human-in-the-loop

Artists receive suggested passes and make creative decisions — mask corrections, grading choices, and comp adjustments are versioned and tracked.

06 • Finish & Delivery

Final grade, mastering, and multi-aspect exports. Deliverables include ML metadata for reproducibility and traceability in future passes.

Ingest
upload & analyze
Preprocess
denoise & stabilize
Generate
variants & fills
Auto-Roto
mattes & guides
Review
artist in-loop
Finalize
deliver & archive

Featured technologies & integrations

Custom CNN / VSR models
Optical Flow / Temporal models
Instance seg & matting networks
Open-source pipelines (FFmpeg, OpenCV)
Nuke / Fusion integration (scripting)
Render farm orchestration (Deadline, OpenCue)
We blend proprietary models with robust open-source tooling and customize networks for domain-specific needs (fashion, architectural video, VFX plates).

Creative applications

Advertising — fast iteration

Produce multiple hero variants and aspect ratios quickly with AI-assisted cutdowns and color variants for A/B testing.

Restoration — heritage film

Restore archive footage with careful human review backed by AI denoising and frame interpolation.

Virtual production — environment fill

Extend live-action plates with generated environment fills that match lighting and perspective.

Product visuals — micro-details

Upscale and retime product footage for macro material studies, polish and micro-surface reveal shots.

Select case studies

Case — Archive Restore

Archive Restore — Cultural Documentary

Restored 40 minutes of archival footage: denoise, frame interpolation, color correction and deliverable packaging for broadcast.

Outcome: Reduced manual cleanup time by 60% while retaining editorial control.
Case — Product Launch

Product Launch — Sneaker Film

Generated multiple background variants and rapid creative iterations for ad tests. Upscaled select plates to 4K for hero screens.

Outcome: 3x faster variant production; improved CTR on social ads.
Case — Virtual Prod

Virtual Production — Branded Spot

Filled LED stage gaps with AI-generated environment extensions, tuned for matching HDRI and camera motion.

Outcome: Seamless plate integration and shorter stage lock times.

What clients say

"Graphix Lab's AI pipeline saved our post schedule — the automasks were excellent and the human review loop was fast and obvious."

— Lina Gomez, Post Producer

"We got 6 creative variants in the time it usually takes for 1 — their tooling makes experimentation cheap and controllable."

— Satish Rao, Creative Director

Pricing & sprints (guide)

Quick Sprint

Preprocess & cleanup for one short spot (2–5 days). Includes one AI pass and final artist polish.

From $3,000

Look & Variant Sprint

Generative background variants + automated variants for social (1–2 weeks). Includes 3 creative variants.

From $9,500

Enterprise Pipeline

Custom model training, pipeline integration, and SLA-backed deliverables. Scoped per brief.

Contact for estimate

FAQ

Will AI replace VFX artists?

Short answer: no. AI automates repetitive tasks and creates starting points — but artists still make key creative choices. Our pipeline is explicitly human-in-the-loop.

What about data privacy & model training?

We can train models on-client data under NDA. We also offer isolated (on-prem / private cloud) training for sensitive assets.

How do you measure quality?

Quality is measured by automated QC (flicker metrics, PSNR), plus artist-led subjective review and acceptance rounds.

Start an AI-enhanced project

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